I was in a Barnes & Noble yesterday, for the first time in probably eight years (while I love brick-and-mortar bookstores, I vastly prefer smaller independent bookstores – here in New Mexico three of my favorites are Bookworks, Page One, and Collected Works. I don’t see a lot of difference between Barnes & Noble and Amazon, to be honest, though I know there are lots of people who would argue with me on that). There are a lot more bookshelf labels – marketing categories, essentially – than there used to be. It didn’t make it any easier for me to find what I wanted to read, though, which I assume is the point of these labels. It just subdivided books into smaller and smaller categories, when what I was looking for was simply a good book.
My dislike of these categories may be related to why I like smaller independent bookstores: in my experience these have fewer sections and, even better, more themed displays and recommendations for particular books from staff members. These last two are easy ways for me to find books I like, whereas marketing categories just tell me whom the publisher (and/or the author) wants to target.
I know that marketing is key in book acquisition by publishers; publishing is, when it comes down to it, a business, so this makes sense (here are some articles on the acquisition process that I’ve found edifying: http://www.underdown.org/acquisition-process.htm; http://www.writersdigest.com/writing-articles/by-writing-goal/business-legal-matters/publishing-101-what-you-need-to-know; https://diymfa.com/writing/qa-acquisitions-process; https://www.janefriedman.com/book-pl/).
So I get this. And I’ll take on faith that these categories, at least in the short term, are helping publishers make more money (or at least, have more stable/predictable profit). But do these categories lead to more good books? It seems to me just as likely that being a slave to the marketing categories (and I am not arguing that publishers are – I don’t know enough to say that) would lead to more predictability but more mediocre books…because fantastic books are by their nature going to be risky.
Obviously, getting books to the right audience does require some kind of categorization. I’m just not sure that the super-specific categories seen in places like Barnes & Noble and in Amazon’s organization scheme are serving good writing. This is related to the “Are Algorithms Making Us Dumb” debate – here’s one article that discusses this, but there are many.
I’d love to hear thoughts on this – it’s not a topic I’m very knowledgeable about, as I am sure is clear!
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